The Death of Our Culture: Risks Not Taken
Monday, July 20, 2009 at 03:20PM Anyone who knows me knows that I like stuff done well. I prize quality above volume. Our American culture unfortunately is very good at pumping out sameness when it comes to entertainment in film, music, art, and literature. Now most of my fellow gripers would concur that this is true for American pop culture, but I submit it is generally true of more than pop culture. In fact American culture has come to the point where imitation is not only the most sincere form a flattery, but it is also the most common form of product, especially when a risk taken pays off.
We all know that if a movie or a book is popular, there will be copycats and sequels. The nature of commercial entertainment system is to milk anything that made money until it starts giving blood instead. (Often it still gets milked and then just bleached at that point in time.)
A case in point is the Star Trek series. After the Next Generation came Deep Space Nine and Voyager and Enterprise. The continuation with the "product line" was a classic and prudent business decision. It had been making money, so give it the minimal amount of funds necessary to support its being sucked to death by the money milkers. The final milking of the franchise was the film Nemesis; it was not a good film. It was when the blood started to come. So the franchise has been rebooted with the recent Star Trek film, a final kick of adreniline to sustain the franchise.
Thus, we have become a culture of imitation. On American Idol, singers croon out smooth vocals of existing songs, instead of the shows of the '60s where talent was discovered through original songs. With CSI, we come out with a new department to investiage a different segement of criminal activity or a new city to cover, instead of finding a new approach to the classical mystery show. On YouTube, people can post their remixes of any given song with cool stock photography, panning in classical powerpoint style, and these YouTubers are told they are "amazing" or--if your British--"brilliant" when honestly they are average or marginally good or even straight up bad.
Our culture is dying to imitate itself. It's no suprise really. Imitating success is less risky. When you take a risk, you stand to lose. When risks are taken, some people are naturally excluded because they will not like what you did. So imitation is easier and cheaper. It takes no creative talent to sing the same song some else made popular. But American Idol sure can make a lot of money letting you do it as long as the some of the judges tell you how wonderful you are.
So to the risk takers, my hat is off to you, even when I hate what you created. At least you bother to try.